The MacKellar Memo | August 2022

What old will eventually become new again, right? As much as we love this for sports jerseys (come on Broncos — bring back the old D logo!) it’s not always true in marketing. Read on to see why what we left behind is most likely, probably, never coming back.

Read More
CSG Studio
Meet a CSGer: Annetta

Annetta, or Anneditor, as she is lovingly known around the halls of CSG contains multitudes. Chat at her for long enough and you might learn any number of incredible anecdotes or pick up indispensable wisdom. This month, she shares a few morsels with the world.

Read More
CSG Studio
Gather-ings We’d Rather Miss

At Communications Strategy Group (CSG®), we’re an enthusiastic group of outdoor adventurists, world travelers, food aficionados, music lovers and board game nerds — just to name a few. We love a good get-together but we have our limits and there are certain events that we’re sure to pass on.

Read More
CSG Studio
Meet a CSGer: Abby

This month, we have a delightful tell-all from our very own Abby — find out about her secret Bahamas connections and discover the best decision she made during the peak of the pandemic.

Read More
CSG Studio
Summer Schemes

CSGers have some exciting summer travel plans, which we have discovered by secretly buying their phone data, and you can read about it all right here!

Read More
CSG Studio
The MacKellar Memo | June 2022

If you’re spending time this summer at a resort, you might encounter a buffet restaurant where each night is something different, like Italian or Mexican, but the actual kitchen layout and staff doesn’t change. Well, the same thing - weirdly - applies to websites.

Read More
CSG Studio
Meet a CSGer: Brad

Brad is a man of mystery. Or at least, he was! But CSG’s resident king of the one-liners reveals untold knowledge in this piece. It’s Brad on Brad, get into it!

Read More
CSG Studio
Dream Clients

CSGers are known for being deep thinkers, so it seemed only natural to ask the team about the clients of their dreams, or daydreams, we’re not judging!

Read More
CSG Studio
Life Lessons From CSG: Things We Wish We Knew at 18

CSG today is not CSG circa 2004. We’ve matured as an agency and built a strategic firm. We’ve evolved with the industry and persevered when times got tough. All of this reminiscing about the last 18 years has us feeling a bit nostalgic — and got us thinking about things we wish we knew when we were 18.

Read More
CSG Studio
[INSERT DYNAMIC HEADLINE TEST HERE]

As much as I want to trust my 15 years in the industry, I know that I need to test and track to ensure we’re delivering the best outcomes for our clients, which leads to the reason you’re reading this (we’re tracking it with Hotjar, BTW)—we need to know what is driving the most conversions for our clients. How do we do that? A/B testing, of course!

Read More
CSG Studio
Meet a CSGer: Brooke

Friendly neighborhood Creative Director, Brooke, is known around CSG as a word nerd, fan of email nurture programs and sometime participant in prank wars. Read on to learn what makes her tick.

Read More
CSG Studio
The MacKellar Memo | March 2022

Have you ever tried to buy something only for the link to be broken? Sucks, right? And then you probably gave up. So how can we make sure that doesn’t happen to our clients? Method marketing. Read on to find out WTF I’m talking about…

Read More
CSG Studio
Hey Peter, What’s Happening?

It’s the start of a wonderful new year, which means we’re making resolutions to change how we behave. Sure, most of those resolutions will be broken soon (no, I’m not running for 5 miles every morning every single day this year), but I present one resolution that you can stick with throughout 2022 and beyond—continually enhancing how we do audience research.

Read More
CSG Studio
Meet a CSGer: Kris

Senior associate, Kris knows a thing or two about a thing or two. She loves the water, hates spontaneity and loves her fur baby with her whole heart.

Read More
CSG Studio
Gr8tfull (fur Catz)

Here’s the thing…there was a time when I too didn’t understand the draw of cats. I grew up with dogs, and for 22 years of my life, I proudly proclaimed myself a dog person.

Read More
CSG Studio