The MacKellar Memo | September and October 2022

It’s September, which can only mean one thing if you live and/or frequent the area near Northfield/Central Park — it’s Phish Dicks time of the year. I already hear you “But Peter, why does a bunch of unwashed hippies from Vermont have to do with marketing?” I’ll get to it…if you click the like and subscribe button below.

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The MacKellar Memo | August 2022

What old will eventually become new again, right? As much as we love this for sports jerseys (come on Broncos — bring back the old D logo!) it’s not always true in marketing. Read on to see why what we left behind is most likely, probably, never coming back.

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Meet a CSGer: Annetta

Annetta, or Anneditor, as she is lovingly known around the halls of CSG contains multitudes. Chat at her for long enough and you might learn any number of incredible anecdotes or pick up indispensable wisdom. This month, she shares a few morsels with the world.

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Gather-ings We’d Rather Miss

At Communications Strategy Group (CSG®), we’re an enthusiastic group of outdoor adventurists, world travelers, food aficionados, music lovers and board game nerds — just to name a few. We love a good get-together but we have our limits and there are certain events that we’re sure to pass on.

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Meet a CSGer: Abby

This month, we have a delightful tell-all from our very own Abby — find out about her secret Bahamas connections and discover the best decision she made during the peak of the pandemic.

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Summer Schemes

CSGers have some exciting summer travel plans, which we have discovered by secretly buying their phone data, and you can read about it all right here!

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The MacKellar Memo | June 2022

If you’re spending time this summer at a resort, you might encounter a buffet restaurant where each night is something different, like Italian or Mexican, but the actual kitchen layout and staff doesn’t change. Well, the same thing - weirdly - applies to websites.

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Meet a CSGer: Brad

Brad is a man of mystery. Or at least, he was! But CSG’s resident king of the one-liners reveals untold knowledge in this piece. It’s Brad on Brad, get into it!

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Dream Clients

CSGers are known for being deep thinkers, so it seemed only natural to ask the team about the clients of their dreams, or daydreams, we’re not judging!

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Life Lessons From CSG: Things We Wish We Knew at 18

CSG today is not CSG circa 2004. We’ve matured as an agency and built a strategic firm. We’ve evolved with the industry and persevered when times got tough. All of this reminiscing about the last 18 years has us feeling a bit nostalgic — and got us thinking about things we wish we knew when we were 18.

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[INSERT DYNAMIC HEADLINE TEST HERE]

As much as I want to trust my 15 years in the industry, I know that I need to test and track to ensure we’re delivering the best outcomes for our clients, which leads to the reason you’re reading this (we’re tracking it with Hotjar, BTW)—we need to know what is driving the most conversions for our clients. How do we do that? A/B testing, of course!

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Meet a CSGer: Brooke

Friendly neighborhood Creative Director, Brooke, is known around CSG as a word nerd, fan of email nurture programs and sometime participant in prank wars. Read on to learn what makes her tick.

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The MacKellar Memo | March 2022

Have you ever tried to buy something only for the link to be broken? Sucks, right? And then you probably gave up. So how can we make sure that doesn’t happen to our clients? Method marketing. Read on to find out WTF I’m talking about…

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Meet a CSGer: Erik

CSG’s Chief Innovation Officer has a knack for uncovering what makes emerging tech and trends tick — read on to discover where else his curiosity has carried him.

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Hey Peter, What’s Happening?

It’s the start of a wonderful new year, which means we’re making resolutions to change how we behave. Sure, most of those resolutions will be broken soon (no, I’m not running for 5 miles every morning every single day this year), but I present one resolution that you can stick with throughout 2022 and beyond—continually enhancing how we do audience research.

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